Anger is Motivating

If you’re like my sister and seem to fly-off-the-handle at the slightest provocation then it might come as a surprise to discover that there are only two circumstances when you will lose your temper. (Incidentally, I hope my sister isn’t reading this as she’ll no doubt get very cross with me for telling you that). It was the Greek philosopher Aristotle who recognised that we only get angry when either someone doesn’t treat us with enough respect, or if someone doesn’t treat our friends with the respect we think they deserve. That’s it. There are no other circumstances that will result in getting us angry.

What’s interesting about the emotion of anger is that it’s motivating. Humour on the other hand, isn’t. Using humour in a talk or presentation will build a relationship with an audience, it will also deflect criticism, but it’s unlikely to make anyone actually do something; whereas anger will.

So how can you make the most of this emotional effect? Well if you’re delivering a pitch for example and hoping to win business from a customer or client then clearly you’ll be up against your competitors. You’ll almost certainly be attempting to convince that audience that you can supply a service or product that’s better than theirs. But don’t stop there. Can you also suggest, imply or gently hint that your competitor’s product or service is poor – that they’re not being treated with enough respect? In other words, can you belittle what your competitor is offering? Dare you suggest that they’re ripping them off? That’ll make your audience angry and therefore much less likely to choose them over you.

If you would like to improve your spoken communication skills and become more persuasive, then why not enrol on a presentation skills workshop. The web site has all the details.

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