Category Archives: Persuasion

Stop being so nice!

I’m somewhat dismayed to have just realised that I’ve been running presentation skills workshops for the John Lewis Partnership for twenty-one years. Where has the time gone? The Partnership was one of my first clients and I’m delighted to say they’ve stuck … Continue reading

Who the hell are you?

Hmm… it’s a good question. To be honest I’m not really sure who I am sometimes; are you? You see my personality keeps changing according to who I’m talking to, or according to my differing circumstances. Does that ever happen … Continue reading

Imp of the Perverse

Put someone under pressure and it’s amazing what they’ll say. I discovered this early on in my short lived career as a radio journalist. I used to run about London with an enormous but supposedly portable tape-recorder, that pulled your … Continue reading

Can I take you home?

It’s a provocative question and it probably worked in grabbing your attention, but I also wanted to ask it for another reason. Making the audience feel they’d like to take you home is a pretty good guide as to how … Continue reading

Don’t Reward Good Behaviour

Every so often psychological studies throw up results that leave me – and possibly you too – gasping in disbelief. The boffins are now telling us not to reward good behaviour. Surely that can’t be right! What about all those … Continue reading

Can you see yourself?

I’m feeling sorry for myself. I’ve got a cold and am feeling miserable. To cheer me up I’ve taken to the sofa with my latest psychology book: I is for Influence by Dr Rob Yeung. It’s very readable and I‘ve … Continue reading

Do exactly as I say!

God knows I’ve sat through some boring presentations in my time – I think we all have. It’s worse for me though, because I’m a presentation skills teacher. I have to listen! The worst moments are when I realise, somewhat belatedly, … Continue reading

Why won’t you join up?

I was coaching a new client last week, who’s leading a new trade-body for specialist retailers. She’s desperate for more organisations and businesses to subscribe and become members. With more members, subscriptions and dues, the body will be better financed … Continue reading

Motivating the staff

With the New Year rapidly approaching, and after all the festivities are over, your thoughts might  be turning to how to get everyone in your organisation back to their desks and focused on the year ahead. Not only focused but … Continue reading

Get them boiling mad!

They say there’s only two ways to get an audience motivated to actually do anything and that’s either to make them angry or to appeal to their patriotic nature. It’s not much of a choice is it? But if we’re … Continue reading